(02) 9151 4735 info@wideopenmedia.com.au

MACQUARIE UNIVERSITY

TRANSPORT

Macquarie University underwent a major rebrand in 2015. As part of the implementation across the campus Wide Open were briefed to apply the new branding to campus transport. This included the fleet of property vehicles, security vehicles and campus bus.

A bold new presentation for Macquarie included a new logo and colour device that needed to be interpreted across a wide range of products and applications. The campus bus is targeted at the undergraduate students, needs to be easily visible in daylight and after hours, as it is secure transport around the large campus.

The bus also links to the current Macquarie “Pioneering Minds” campaign that runs in cinemas.

Wide Open have worked with Macquarie University on a number of projects over the last 3 years. We have developed “manga” style cartoons to help spread security messages throughout the campus, branded vehicles, designed uniforms and developed interactive parking maps.

We have also been involved in the design of new car parking signage as part of campus wayfinding updates.

MATERIALS COMMISSIONED

  • Interpret brand guidelines
  • Apply logo and branding
  • Design of vehicle wrap and signage
  • Coordination of output and application

MACQUARIE UNIVERSITY

UNIFORMS

As part of the brand application Wide Open sourced clothing options to replace the outgoing styles. We also arranged embroidery samples and different fabric options for the various departments.

 

MATERIALS COMMISSIONED

  • Apply logo and branding
  • Sourcing of uniform clothing items
  • Samples for embroidery and fabric options

MACQUARIE UNIVERSITY

SECURITY

Macquarie University Security were the first to apply the new brand. Wide Open coordinated the design and application to the security fleet of hybrid vehicles.

 

MATERIALS COMMISSIONED

  • Apply logo and branding
  • Design and application of signage
  • Coordination of output

MACQUARIE UNIVERSITY

PARKING

Wide Open was commissioned to develop an interactive site map of all existing campus carparks. We also developed designs for backlit signage with available space indicators as part of campus-wide wayfinding updates.

 

MATERIALS COMMISSIONED

  • Develop interactive parking map
  • Design backlit carpark signage

MACQUARIE UNIVERSITY

MANGA CARTOON

MacWarrior is the mascot for Macquarie University. Wide Open were commissioned to develop and produce a student security awareness campaign.

We proposed the use of a Manga style cartoon that would be read easily on a portable device and would engage a young international student audience. It was also produced as a Z-Card (poster that folds to a wallet size card) for use at orientation events.

The cartoon sits under the security menu on the University website.

 

MATERIALS COMMISSIONED

  • Safety Campaign content
  • Copywriting
  • Character development
  • Coordinate cartoonist
  • Coding and upload to website
  • Production of printed items