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PICCOLO FILMS, MIDNIGHT OIL 1984

Piccolo Films commissioned Wide Open to build a promotional website for the launch of Midnight Oil 1984 documentary in mid 2018.

This included generating key marketing images and title treatments that aligned with those used in the film. It was decided to also use the film marketing site as a new promotional vehicle for the production company.

The film was released in May 2018 in 72 cinemas Australia wide. International release will occur later in the year.

MATERIALS COMMISSIONED

  • Key art and marketing images
  • Website with trailers and screening dates
  • Expanded website to promote producers
  • Print campaign design
  • Copywriting

 

RAY ARGALL, DIRECTOR & CINEMATOGRAPHER

Ray spent the last 8 years working on Midnight Oil 1984. A vivid portrait of the era and the songs that embodied it, Midnight Oil 1984 is an up close and personal look at the iconic rock band, seen on the big screen for the first time..

ONCE MY MOTHER WEBSITE

Once My Mother is an Australian produced, award winning, documentary film.

Wide Open designed and developed the website which includes online study materials and links to DVD purchase. We implemented Social Media and SEO friendly blogging to capture greater site visitation.

The film has been a great success winning multiple awards.

MATERIALS COMMISSIONED

  • Responsive marketing website
  • Launch website utilising video
  • Embedded video marketing
  • Build galleries
  • Build mediated Blog
  • Integrate Titter and Facebook

Wide Open enlisted many of the skills we had developed in online promotion for another successful Australian documentary, Mrs Carey’s Concert.

MRS CAREY’S CONCERT

Wide Open was involved in developing all of the promotional materials for this highly acclaimed Australian documentary. We attended photoshoots to generate key art images, created posters and flyers and press adverts. We also designed and built the pre-launch and subsequent ecommerce websites.

The highly anticipated film created so much interest that when it was reviewed on the ABC Movie Show the subsequent spike in traffic to the website took the site down temporarily.

MATERIALS COMMISSIONED

  • Responsive marketing website
  • Launch website utilising video
  • Embedded video marketing
  • Photo shoot art direction
  • Key art for poster and flyer
  • Key art for print advertising
  • Linked Ecommerce website

Mrs Carey’s Concert was the opening film at the Adelaide Film Festival and went on to win numerous awards including AACTA Award for Best Feature Length Documentary, AACTA Award for Best Direction in a Documentary.