Horizon Brand Development
Horizon Marketing Booklet
Horizon Site Wrap
Horizon Interior Render
Horizon Print Advertising
HORIZON AT THE ENTRANCE
Horizon is a residential development of 56 apartments in a beachfront position at The Entrance on the NSW Central Coast. Wide Open were commissioned to brand the project and develop online strategy and print collateral to attract off the plan sales.
Liaising with the project architects we supplied reference materials to guide them in rendering the interior and exterior views.
We created a full site wrap to locate the development for potential buyers and developed a Chinese language website and marketing campaign to complement the English language version. We mapped strategy and media placement for a 24 month campaign with regular reviews.
- Naming and branding project
- Commissioning local photographer
- Launch project website in English and Chinese
- Provide interior rendering direction
- Create 32 page marketing book
- Copywriting and press campaign development
- Booking Chinese media placement
Our campaign and strategy for this development was based around the highly successful Watermark Development from 2 years previous, which sold out in only 18 months.