JIN SEI RYU KARATE DO

With dojos in mutiple countries, Jin Sei Ryu needed to launch their Sydney brand.
Wide Open proposed a One Minute Cinema marketing video that could be used on social platforms and SBS On Demand. One Minute Cinema developed a script and storyboard in consultation with the owners.
Jin Sei Ryu not only train in their dojo, but in local parks, at beaches and local landmarks.

Once the shoot was complete the edited video was added to a new web landing page.

On Demand streaming services and catchup TV meant we could book 3 months of targeted TV advertising for a very reasonable rate.

MATERIALS COMMISSIONED

• • Beach shoot with talent and drone footage
  • Script and campaign voiceover
  • Studio shoot with dramatic lighting
  • Dojo footage and outdoor training
  • 30 second TV commercial SBS OnDemand