LUMINA
Lumina Broadcast Systems approached Wide Open prior to the SMPTE Trade Show in 2013.
This major Broadcast Industry event is the time to showcase products and services. Lumina had not done any significant promotion prior to this.
We updated their brand and designed a compact exhibition stand that would be easily located in the crowded Darling Harbour space.
The use of hanging vertical banners and diagonal placement of the exhibition stand meant that it was extremely easy to locate and visible from all approaches.
The Lumina website was also rebuilt to include a listing of all their products and we added SEO and links to Facebook.
MATERIALS COMMISSIONED
- Rebranding with logo update
- Launch website with full product listing
- One year advertising campaign
- Copywriting and press campaign development
- Exhibition stand design
- Marketing folders and booklets