Mrs Carey’s Concert

Wide Open was involved in developing all of the promotional materials for this highly acclaimed Australian documentary. We attended photoshoots to generate key art images, created posters and flyers and press adverts. We also designed and built the pre-launch and subsequent ecommerce websites.

The highly anticipated film created so much interest that when it was reviewed on the ABC Movie Show the subsequent spike in traffic to the website took the site down temporarily.

MATERIALS COMMISSIONED

Responsive marketing website
Launch website utilising video
Embedded video marketing
Photo shoot art direction
Key art for poster and flyer
Key art for print advertising
Linked Ecommerce website

Mrs Carey’s Concert was the opening film at the Adelaide Film Festival and went on to win numerous awards including AACTA Award for Best Feature Length Documentary, AACTA Award for Best Direction in a Documentary.