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Sydney International Boat Show 2016 was the first for Marina Bayside. They launched late in 2015 with the radically redeveloped marina at Taren Point. The time was right to make a big (splash) impression.

A large interior exhibition space allowed the showcasing of their full range of boats. Marina Bayside distribute the Cayman series of Rigid Inflatable Boats (RIB). Wide Open developed the branding for this range in 2014. Our role in the Boat Show exhibition was to design large double sided banners to easily locate Marina Bayside among their competitors. We also created a pop-up portable display that can be re-tasked at other events. The updated brand identity added ‘Taren Point’ and the ‘Boats for Life’ sub brand.


  • Branding update with ‘Boats for Life’
  • Exhibition banners in multiple sizes
  • Portable pop-up display
  • Flag displays
  • Marketing brochure for Cayman boats

The Boat Show was a resounding success for Marina Bayside. Using the “Boat Show Only” saw a large number of sales made at the event, across all categories and helped establish the new business and link it to its location, Taren Point.