CITY OF RYDE SAFETY CAMPAIGN
Wide Open won the tender for the City of Ryde safety campaigns in late 2013. The campaign was designed to raise awareness of safety in public spaces. The campaign we proposed was simplified graphic style that could be easily translated into Chinese and Korean.
The campaign roll-out included street advertising, mall advertising, leaflets and mini cards that were distributed through libraries and community centres.
It also included permanent metal signage in municipal carparks. The City Of Ryde has used Wide Open’s services for a number of campaigns over the last three years. We have been involved in branding and launching several new community facilities.
MATERIALS COMMISSIONED
- Campaign research and direction
- Campaign slogan and colourway
- Signage design
- Print campaign design
- Copywriting
- Apply translations
CITY OF RYDE PUBLIC ART
The requirement for public art to be integrated into any major new developments is something that can be elusive for developers and those evaluating the proposals.
Wide Open was commissioned to source examples of public art in the greater Sydney area as well as within the City of Ryde.
Once we had these and approvals to use them in documentation we compiled a set of visual guidelines that could be utilised by the City of Ryde planners and certifiers as well as developers.
MATERIALS COMMISSIONED
- Research public art projects
- Collect imagery and rights clearance
- Adapt planning requirements to visual examples
- Design guidelines book
- Print and deliver book