Sydney International Boat Show 2016 was the first for Marina Bayside. They launched late in 2015 with the radically redeveloped marina at Taren Point. The time was right to make a big (splash) impression.
A large interior exhibition space allowed the showcasing of their full range of boats. Marina Bayside distribute the Cayman series of Rigid Inflatable Boats (RIB). Wide Open developed the branding for this range in 2014. Our role in the Boat Show exhibition was to design large double sided banners to easily locate Marina Bayside among their competitors. We also created a pop-up portable display that can be re-tasked at other events. The updated brand identity added ‘Taren Point’ and the ‘Boats for Life’ sub brand.
- Branding update with ‘Boats for Life’
- Exhibition banners in multiple sizes
- Portable pop-up display
- Flag displays
- Marketing brochure for Cayman boats
The Boat Show was a resounding success for Marina Bayside. Using the “Boat Show Only” saw a large number of sales made at the event, across all categories and helped establish the new business and link it to its location, Taren Point.
Cayman Australia, are designers and manufacturers of inflatable and solid hull recreational (RIB) boats. They are entering an established market, however the design quality of their products are a standout at their price point. The first part of the process was to name the company. This involved research of competing brands, pricing, features and promotional strategies. After exhaustive research at marinas, boatyards and online, Wide Open developed the brand in close collaboration with the owners.
- Branding with new name and logo
- Extend brand to 3 variations
- Launch brand website
- Provide specification for branding boats
Once the name was established the brand development, including sub-brands, was applied in a range of materials and collateral. This included welded PVC transfers that can be applied to inflatable hulls and a responsive website that would link to dealers selling the boats in NSW and Queensland.
Cayman Series Branding
This small vineyard in the Hunter Valley is promoting itself as an accommodation and function venue.
Wide Open was entrusted with the Dalkeith Estate brand development and its application to signage, website, stationery and wine labels.
Dalkeith Estate is unique in its offering of accommodation for large groups in a picturesque vineyard setting, close to the major event vineyards like Bimbadgen Estate.
- Branding with new logo
- Signage development
- Launch booking website utilising local imagery
- Montage and retouch existing images
- Copywriting and press campaign development
- Wine label design