TRULY TASMANIAN OLIVE OIL

A distinctive highly flavoured 100% extra virgin olive oil from Tasmanian grown olives. A new brand launched at Sydney’s Vegan Market at Fox Studios in 2020.

Primarily targeted at the Asian market, with a Chinese language marketing website developed.

MATERIALS COMMISSIONED

• • Branding and label design
  • Copywriting and site written content
  • Packshot photography
  • Ecommerce website
  • SEO and integration of social media

BAYSIDE SKI & WAKE

Bayside Ski & Wake is a new outlet at Taren Point. Specialising in wakeboarding boats and accessories including boards, wetsuits boots and skis.

The new store and website launched in 2018 with a roadshow event demonstrating boats and boards across NSW.

MATERIALS COMMISSIONED

• • Project Branding and signage
  • Copywriting and site written content
  • Promotional website
  • SEO and integration of social media

ZINC APARTMENTS, WOLLONGONG

Cavi Developments newest project, Zinc Apartments is a bespoke residential development comprised of 19 soon-to-be-built apartments situated in a beautiful North Wollongong location.

Zinc Apartments engaged us to produce traditional marketing materials such as signage and marketing books a swell as a project website. We wrote all the marketing copy for web and print while our affiliate Search and Social Sydney, launched a social media campaign promoting the development and its website.

The website and social media accounts were launched at the same time, with marketing messaging to promote the apartments and the surrounding beachside neighbourhood of North Wollongong.

MATERIALS COMMISSIONED

• • Project Branding and signage
  • Copywriting and site written content
  • Promotional website to attract presales
  • Marketing book design & copywriting
  • SEO and integration of social media

CAVI DEVELOPMENTS

Cavi Developments are NSW based residential property developers. Their projects are all bespoke Australian coastal developments.

Wide Open created a brand identity that immerses buyers in the environmental aspects of seaside urban living with engaging full screen images.

A flexible, responsive website was created which allowed each project to have it’s own identity reflected.

MATERIALS COMMISSIONED

• Branding with new logo
• Launch website
• Montage and retouch existing interior images
• Copywriting and press campaign development
• Link to development websites

At Wide Open we have extensive experience branding and marketing property from smaller 10 unit developments, up to larger 60 unit sites.

We can become involved at any stage but our preferred methodology is to be involved at the DA level.

This way we can help generate site signage, online and print marketing, so the project can hit the market ready to take buyer enquiries with a fully formed strategy in place. We were involved from the DA level for both Watermark and Horizon developments at The Entrance on the NSW Central Coast.

BATHERS RESIDENCES

A six apartment luxury development at Merewether Beach in Newcastle, NSW, Bathers is situated on a stunning waterfront site. Wide Open were contracted to position this property in a suitable market.

The property was branded inline with the market we were targeting and a simple online presence was established.

MATERIALS COMMISSIONED

• Branding with logo
• Launch website utilising local imagery and digital renders
• Montage and retouch existing interior images
• Copywriting and online campaign development
• High profile campaign on restricted budget

The marketing campaign saw all six apartments sell off the plan within 2 weeks of launch.

HORIZON AT THE ENTRANCE

Horizon is a residential development of 56 apartments in a beachfront position at The Entrance on the NSW Central Coast. Wide Open were commissioned to brand the project and develop online strategy and print collateral to attract off the plan sales.

Liaising with the project architects we supplied reference materials to guide them in rendering the interior and exterior views.

We created a full site wrap to locate the development for potential buyers and developed a Chinese language website and marketing campaign to complement the English language version. We mapped strategy and media placement for a 24 month campaign with regular reviews.

MATERIALS COMMISSIONED

• Naming and branding project
• Commissioning local photographer
• Launch project website in English and Chinese
• Provide interior rendering direction
• Create 32 page marketing book
• Copywriting and press campaign development
• Booking Chinese media placement

Our campaign and strategy for this development was based around the highly successful Watermark Development from 2 years previous, which sold out in only 18 months.

MARINA BAYSIDE

Sydney International Boat Show 2016 was the first for Marina Bayside. They launched late in 2015 with the radically redeveloped marina at Taren Point. The time was right to make a big (splash) impression.

A large interior exhibition space allowed the showcasing of their full range of boats. Marina Bayside distribute the Cayman series of Rigid Inflatable Boats (RIB). Wide Open developed the branding for this range in 2014. Our role in the Boat Show exhibition was to design large double sided banners to easily locate Marina Bayside among their competitors. We also created a pop-up portable display that can be re-tasked at other events. The updated brand identity added ‘Taren Point’ and the ‘Boats for Life’ sub brand.

MATERIALS COMMISSIONED

• Branding update with ‘Boats for Life’
• Exhibition banners in multiple sizes
• Portable pop-up display
• Flag displays
• Marketing brochure for Cayman boats

The Boat Show was a resounding success for Marina Bayside. Using the “Boat Show Only” saw a large number of sales made at the event, across all categories and helped establish the new business and link it to its location, Taren Point.

DALKEITH ESTATE

A small vineyard in the Hunter Valley Dalkeith Estate, is promoting itself as an accommodation and function venue.

Wide Open was entrusted with the Dalkeith Estate brand development and its application to signage, website, stationery and wine labels.

Dalkeith Estate is unique in its offering of accommodation for large groups in a picturesque vineyard setting, close to the major event vineyards like Bimbadgen Estate.

MATERIALS COMMISSIONED

• Branding with new logo
• Signage development
• Launch booking website utilising local imagery
• Montage and retouch existing images
• Copywriting and press campaign development
• Wine label design

ABESHOW 2016

ABESHOW is an opportunity for the Broadcast Industry to meet and present the latest solutions that empower the production and delivery of broadcasting content. The ABESHOW Conference and Workshops are held every 2 years, in 2016 it moved to Doltone House, Darling Island, Pyrmont.

MATERIALS COMMISSIONED

• ABESHOW Branding for web, print, signage
• Ecommerce CMS ticketing website
• Design of product and image pages
• Marketing copy
• WordPress and woo commerce
• Responsive design for mobile
• Print media advertising

SELLING THE SHOW TO THE PUBLIC

Wide Open built the website with integrated ticket sales using WordPress and woocommerce. We also produced print marketing materials and conference schedules for Broadcast industry magazines. The cost of building the ecommerce site was easily offset by the ticket sales and the booking module can be re-tasked for other events for the exhibition company.

LUMINA

Lumina Broadcast Systems approached Wide Open prior to the SMPTE Trade Show in 2013. This major Broadcast Industry event is the time to showcase products and services for Broadcast Industries. Lumina had done very little significant promotion prior to this.

EXHIBITION DESIGN

Wide Open updated the Lumina brand and designed a compact exhibition stand. So the stand would be easily located in the crowded exhibition space we suspended branded banners above the exhibit. The vertical banners and diagonal placement of the exhibition stand meant that it was extremely easy to locate and visible from all approaches.

The Lumina website was also rebuilt to include a full searchable listing of all their products and we applied SEO and links to Facebook. It is also now mobile friendly.

MATERIALS COMMISSIONED

• Rebranding with logo update
• Launch website with full product listing
• Print advertising campaign
• Copywriting and press campaign development
• Exhibition stand design
• Marketing folders and booklets

PRINT ADVERTISING

Wide Open maintain the website and design print advertising campaigns for new products that are added to the inventory.

From a re-design of our website to the complete design, theming and co-ordination of promotional material for our major industry trade show (SMPTE), along with strategic media placement, Wide Open lent their expertise to our efforts with enthusiasm and a sense of ownership which continues to return a highly satisfactory outcome.”

Peter Warren, Director, Lumina Broadcast Systems Australia  

WATERMARK APARTMENTS

A 42 apartment development at The Entrance, NSW, Watermark is situated on a stunning waterfront site. Wide Open were contracted to takeover the marketing of this property due to lacklustre sales. There was a nominated 36 month timeframe to sell all apartments.

The property was rebranded inline with the market we were targeting and an extensive online campaign was generated including a short marketing video which was aired on Sky.

Print advertising was taken out in Chinese media, translated to promote aspects of the development that would appeal to Asian buyers. The campaign’s success was self evident, all apartments sold within 18 months with a $32m return.

MATERIALS COMMISSIONED

• Rebranding with logo update
• Launch website utilising video and local imagery
• Embedded video marketing
• Montage and retouch existing interior images
• Copywriting and press campaign development
• High profile campaign on restricted budget

RETURN ON INVESTMENT

• New website and print media sees huge increase in traffic and enquiries
• Capturing Asian market with placed media extends the campaign life
• Project 100% sold $32m in 18 months (36 months allocated)

The success of this campaign was the foundation for our next project at The Entrance, Horizon Apartments.

CAYMAN BOATS

Cayman Australia, are designers and manufacturers of inflatable and solid hull recreational (RIB) boats. They are entering an established market, however the design quality of their products are a standout at their price point. The first part of the process was to name the company. This involved research of competing brands, pricing, features and promotional strategies. After exhaustive research at marinas, boatyards and online, Wide Open developed the brand in close collaboration with the owners.

MATERIALS COMMISSIONED

• Branding with new name and logo
• Extend brand to 3 variations
• Launch brand website
• Provide specification for branding boats

Once the name was established the brand development, including sub-brands, was applied in a range of materials and collateral. This included welded PVC transfers that can be applied to inflatable hulls and a responsive website that would link to dealers selling the boats in NSW and Queensland.

K2 SOLAR

K2 Solar designs, builds and installs commercial solar energy systems for businesses throughout New South Wales. Wide Open was commissioned to update the K2 Solar brand, website and promotional collateral. Adding project galleries to the website that can be updated and maintained by K2 Solar staff.

Video galleries also added the ability to explain the process quickly, and works on desktop and mobile browsers. Extending the promotion of $0 upfront finance offer that makes solar installation so appealing, online and in print.

MATERIALS COMMISSIONED

• Update logo and branding
• Print promotional collateral
• Design of responsive website
• Copywriting and blog development
• Social media integration
• Create project galleries
• Embedded video marketing
• Expo display materials

K2 AT SYDNEY BUILD EXPO

K2 Solar presented at their first Build Expo in 2016. Wide Open designed and produced a portable display system and video slide show for the expo.